You are optimising a process you can only partially observe.
From a limited number of experiments you still have to work out which parameters matter, how they interact, what drives your CQAs, and where the process is robust.
Most of the design space will never be tested. So a condition that looks good may simply be the best one you happened to sample.
The design space is far larger than the laboratory can physically sample.
Understanding one variable in isolation rarely explains the process.
Design, evidence, assumptions, models and decisions end up in different systems — or different people.
